Three pill-shaped red ribbons arranged to form an aircraft. The horizontal ribbon is slightly longer and represents the plane’s body. The ribbons to the left and right of the body intersect in the middle and are angled forming the wings. These wings are accentuated by a discreet shadow of the plane’s body. Their intersection in the middle of the plane creates an α (greek letter alpha) – the starting letter of the company’s name.
The design is meant to remind the viewer of the red cross – an internationally recognised symbol associated with first aid, medical services and humanitarian aid. Aviation’s First Responders promote the profession of a flight attendant as well as their emergency response and safety responsibilities.