This logo is more than a generic tilted house or arrow.
Baumal was founded by Mr. Baum and Mr. Malü. Attaching the names to one another you get the companies name as well an imperative to get building (bau mal!) in german. This wordplay is the foundation of my design process. I started with the first letters of the founder’s names and exploring their characteristics I found out that both letters could be represented by two right triangles rotated in counter-clockwise direction. Attaching them to one another leaves the already familiar tilted house or arrow shape as negative space. The fact that baumal is operating in the construction business makes this logo the perfect match.
I hollowed out the shape to improve overall balance with the typography and achieve a more lightweight appeal.
I chose a strong and less formal typeface and accentuated the roundings in contrast to the sharp angles of the logo. The two shades of blue add to the value and solidity.